The Story behind CLAVEL

Group of people enjoying an outdoor dinner at a vineyard during sunset, with carnations, food, wine glasses, and a bottle of CLAVEL Sparkling in an ice bucket

Family - owned, CLAVEL was born from a love story, a passion for wine, and the simple belief that wine should be made for sharing.

Life is the special occasion.

Raised in one of the world’s great wine regions on the Mediterranean, we grew up surrounded by vineyards, family traditions, and unforgettable gatherings around the table.

Long before CLAVEL existed, many of our most cherished moments together were already built around sharing a great bottle of wine.

As we traveled the world together, we discovered something that stayed with us. The happiest people don’t wait for a reason to celebrate. They celebrate life itself.

Open the bottle. Make it memorable. Don’t wait for tomorrow.

Because in the end, what matters most is LOVE. The people around us. The moments we shared. And sometimes, the simplest way to show someone you care is with flowers.

A way of saying: I thought of you. You matter to me.

The moment deserves to be remembered.

That’s why carnations became part of our story. For generations, carnations have symbolized celebration, affection, and joy. We brought together our love for wine and the meaning behind this flower to create CLAVEL.

A wine made for gathering. A wine made for sharing. A wine made for celebrating.

And that’s what CLAVEL is all about.

Life is the special occasion. Celebrate it every day.

Line drawing of two hands holding a carnation flower, surrounded by small stars and decorative dots